Earlier this year, a digital ebook series I wrote and helped produce, “The ABCs of Value-Based Care in Rehab Therapy” earned a Bronze Digital Health Media Award. Built from extensive research and expert interviews, the three-part series blends articles, videos, and a readiness assessment to educate rehab therapy professionals while positioning Net Health as a thought leader in value-based care.

If you’re not actively defining your brand, someone else is, and their version might be wildly off. The key to avoiding this? Take control of your narrative at every touch point — your website, blog, social media, directory listings, and even casual conversations. Your brand isn’t just a logo or tagline; it’s the consistent story you tell, the way you show up, and the trust you build over time.

Your business has stories worth telling — about your people, your customers, your wins — but without strong visuals, those stories lose impact. Great photos don’t just make your marketing look better; they help people remember you, talk about you, and choose you. The best part? You don’t need fancy gear — just your smartphone and a few simple tips.

It all begins with an idea.