Ben Montgomery Ben Montgomery

Branding and the Super Karate Monkey Death Car

If you’re not actively defining your brand, someone else is, and their version might be wildly off. The key to avoiding this? Take control of your narrative at every touch point — your website, blog, social media, directory listings, and even casual conversations. Your brand isn’t just a logo or tagline; it’s the consistent story you tell, the way you show up, and the trust you build over time.

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